Those who’ve seen the book, love the book. Those who haven’t
seen the book were simply paid to say nice things.
“Why
wasn’t Siegel this funny when he worked here?”
Lee Clow, Chairman TBWA Chiat/Day
“Very
enjoyable reading! It's like the Da Vinci Code with spam!”
Barbara Lippert, ADWEEK
“I
loved reading the book, but I’m not that fond of the art direction.”
Jean Robaire, Creative Director a.k.a.Robaire
“This
book is perfect for people who waste a lot of time on the Internet.”
Chuck Bennett, Director/Big Lawn Films
“Why
wasn’t Siegel this funny when he worked here?”
Mark Montiero, DDB Executive Creative Director
